FC Seoul Partners with Theta Network to Launch Official AI Fan Agent ‘SeoulMate’

FC Seoul, the professional football club of GS Sports, has signed an official partnership for the 2025 season with Theta Network, a global leader in decentralized GPU cloud infrastructure for AI, media, and entertainment.

Through this partnership, Theta Network will serve as the club’s official AI partner by launching an AI agent named “SeoulMate.” This AI-powered chatbot will provide fans with a highly immersive and differentiated digital experience by delivering real-time information such as match schedules, player profiles, and historical records. Designed to keep fans connected with FC Seoul anytime, anywhere, “SeoulMate” will support both Korean and English and interact with users in a friendly and engaging tone.

Building on its partnership experience with top global sports teams such as the NBA’s Houston Rockets, the NHL’s Vegas Golden Knights, and the MLS’s San Jose Earthquakes, Theta Network is now expanding into the Asian sport industry through this collaboration with FC Seoul.

Mitch Liu, Co-founder and CEO of Theta Network, stated, “Our collaboration with FC Seoul marks a significant milestone as Theta strengthens its presence in the Asian sports market. We’re excited to bring immersive fan engagement powered by AI and blockchain technologies to FC Seoul supporters, offering them a completely new way to connect with their club.”

Meanwhile, FC Seoul will face Suwon FC at 4:30 PM on Saturday, May 24th, at SS World Cup Stadium. Tickets can be reserved through the FC Seoul official website, official mobile app, or Ticketlink.