FC Seoul Becomes First K League Club to Launch Generative AI Fan Agent ‘SeoulMate’, Powered by Theta’s Decentralized GPU Infrastructure

FC Seoul, the professional football club of GS Sports, has officially launched its AI-powered fan agent ‘SeoulMate’ in partnership with Theta Network, global leading decentralized cloud infrastructure for AI, media, and entertainment. Fans can now access SeoulMate directly through FC Seoul’s official website, where the chatbot offers 24/7 real-time information on match schedules, player stats, ticketing, historical records, and more.

Supporting both Korean and English, SeoulMate is a witty, intuitive conversational AI chatbot designed to enhance digital engagement with fans. Notably, the AI service provides continuous interaction not only during the season but also in the off-season, making it a year-round companion for supporters.

With this partnership, FC Seoul becomes the first club in the K League to introduce a generative AI fan agent, while Theta Network expands its presence into the Asian football market. Theta previously partnered with major U.S. sports teams including the NBA’s Houston Rockets, NHL’s Vegas Golden Knights, and MLS’s San Jose Earthquakes.

“We’re thrilled to partner with FC Seoul to launch the K League’s first generative AI fan agent," said Mitch Liu, Co-Founder and CEO of Theta Labs. "SeoulMate represents exactly what Theta EdgeCloud was built for - bringing cutting-edge, real-time AI experiences directly to fans through decentralized infrastructure. This isn’t just a tech novelty; it’s a fundamental shift in how football clubs can deliver 24/7 fan engagement that’s personalized, scalable, and community-powered. FC Seoul is pioneering what we believe will become the new standard for digital interaction across professional football."

About Theta Labs

Theta Labs is the leading provider of decentralized cloud infrastructure for AI, media and entertainment powered by a global network of 30,000 distributed edge nodes and a native blockchain. Backed by Samsung, Sony, Bertelsmann Digital Media Investments and Creative Artists Agency, Theta is among the top AI tokens on Binance.com and top 10 DePIN blockchains by market capitalization on Coingecko. Theta’s enterprise validator and governance council is composed of global market leaders including Google, Samsung, CAA and Binance.

Recently launched Theta EdgeCloud is the first hybrid cloud-edge computing AI platform with over 80 PetaFLOPS of on-demand distributed GPU compute power. EdgeCloud now counts over 40 global customers including 4 of the top 5 South Korea universities, top professional sports teams including NHL’s Las Vegas Knights, NBA’s Houston Rockets and global esports teams FlyQuest and Gen.G.